EcoAdvizor

Azentys' Objectives

  • C-Suite dashboard reviewing
  • Technical alignment and resources
  • Increase industry mindshare
  • Field sales engagements for mutual revenue streams

Current Challenges in Partner Ecosystems

  • Alliance and partnerships are not monetizing effectively
  • Lack of tiering structure for strategic alignment
  • Field sales engagement not revenue optimized
  • Partnership communication
  • Lack of structure for measurement
  • Full C-Suite not engaged

The Azentys Assessment Journey...

Assess:

Review your current standing of ISV, alliances partners and channel sales

Findings:

Develop findings that provide a base measurement to evaluate both shortcomings and lack of direction

Recommendations:

Actionable propositions that arise after analyzing data and observations

Whether it’s developing a partner ecosystem from the ground up, or assessing your current partner ecosystem – the goal for our clients is to optimize an ecosystem that delivers the assurance of meeting its objectives...

PARTNER & ALLIANCE DUE DILIGENCE

“Investors analyze sales, product, and finance—yet partner ecosystems, often the largest growth and risk lever, remains the least examined - Azentys changes that…”

Investors consistently highlight diligence in sales leadership, product, and finance, but partner & alliance ecosystem health, scalability, and risk exposure typically remain largely under-examined or underdeveloped and not part of a formal due diligence processes at key points of growth plan development. 


Azentys brings a highly curated and blueprinted methodology to assess partner & alliance ecosystems for companies in the high-tech sector, and identifies unexploited opportunities, uncovering new revenue streams. 

POST INVESMENT VELOCITY & SCALE

In today’s AI-driven market, the ability to scale through channel partners and alliances is no longer a nice-to-have,. It’s critical. 


Azentys executes & delivers diligence findings into growth plan execution, focused on channel partner development through:

  • Partner segmentation redesign
  • Partner and Alliance Operations 
  • Partner tiering & incentives
  • Organizational structure
  • Sales enablement & execution
  • Route to market engines
  • Partner pipeline visibility & inspection


Our model drives EBITDA and ultimately higher valuations through exit. 

TARGETS & PORTFOLIO

Using our patented methodology, Azentys produces actionable insights for both PE target and portfolio client engagements. 

Target firms

  • Validate partner-sourced and partner-led pipeline to ensure revenue validity
  • Identifiy hidden ecosystem risks such as partner concentration, misaligned incentives, weak governance, and non-scalable channel structures
  • Execute a clear ecosystem scalability assessment—determining whether alliances, channel programs, and GTM motions can accelerate post-close ARR growth or will require material restructuring.

Portfolio clients

  • Build or restructure a high-performing partner ecosystem to drive ARR, expand reach, and reduce CAC through scalable GTM models.
  • Optimize partner governance, incentives, and enablement to increase partner productivity, co-selling efficiency, and joint pipeline conversion 
  • Establish measurable ecosystem KPIs and operating cadence (Scorecards & pipeline attribution models) to ensure sustained EBITDA growth and execution alignment with the PE value-creation plan.

WORLD CLASS PARTNER ECOSYSTEMS

30-60% net new ARR is partner sourced or influenced

Higher renewal & expansion revenue creates higher adoption & LTV

Partner ecosystems lower CAC

by 25-60%

Bigger TAM through new markets, geos & verticals

Increase valuations and

exit multipliers

PE PARTNER DILIGENCE & POST INVESTMENT MODELS – Fixed pricing

Rapid Snapshot

48-72 hours

  • Partner ecosystem analysis & health score
  • Tier readiness
  • Route to market maturity
  • Red flags & risks
  • Summary for deal/no-deal clarity

Standard

7-Day

  • 3–6 partner interviews
  • Segmentation & ARR productivity analysis
  • PRM & metrics maturity
  • Program Incentives eval.
  • Governance & rules of engagement (ROE)

Deep Ecosystem

14-21 Day

  • Post-investment optimization
  • 10–20 comprehensive interviews
  • Global partner mapping
  • Marketplace & cloud alliance assessment
  • Partner economics modeling
  • Full 100-day velocity blueprint

Ecosystem Build-From-Scratch Blueprinting

Executive

Technical

Marketing

Sales

Structured GTM Model

Partner identification

Partner activation

Partner scale

Design for ecomomics first, not logos

Define the right partner types (resellers, SIs, MSPs) based on margin impact, CAC reduction, not vanity partnerships

Operationalize partner-sourced revenue early

Stand up clear partner roles, enablement, and accountability in the first 90-120 days, so partners produce measurable pipeline, not future promises.

Build for repeatability and exit readiness

Create standardized partner frameworks, metrics that scale across add-ons and withstand diligence scrutiny at exit.